No business exists without any strategic thinking behind it, whether done consciously or not.
However, in today’s world, this is no more a choice… Proper strategic planning is essential for survival.
CStrat will accompany you in determining your market positioning, so as to achieve success. This encompasses
- Clarifying your vision,
- Gathering relevant information regarding the organisation and the market in which it operates,
- Cross analysing the information to formulate an effective strategy,
- Implementing the strategy through the setting of SMART goals, and
- Monitoring the effectiveness of the strategy and adjusting where needed.
It is critical that your goals are clear and reachable; each one should be:
- Specific (simple, direct).
- Measurable (meaningful, motivating).
- Achievable (agreed, attainable).
- Relevant (reasonable, results-based).
- Time bound (time-based).